MARKETING STRATEGIES BASED ON

DATA COMPETITION ANALYSIS CONSUMER BEHAVIOR  AUDIENCE PROFILING

DIGITAL DATA BASED MARKETING STRATEGIES

The age of product centric strategies is over. The 2020 's are about connecting with target audiences.

The world of business has changed dramatically in the last 2 years. As most organisations have been forced to increase their online presence, consumers now have a greater choice of products and brands. Fuelled by this increased online exposure and personalised content, consumers are now more discerning when it comes to content and presentation, and they expect a more potent and refined communication effort from brands. The reward for businesses that rise to this challenge is easy to define- increased sales and growth. All successful marketing campaigns start with digital data-based marketing strategies.

In today’s world, business need a strong online presence to survive. However, the pandemic has increased the online level of competition and increased the need for differentiation and strategic digital positioning.

Marketable Strategies’ data-driven marketing strategies enable brands to create more personalized marketing campaigns to convert leads through a deeper understanding of customer profiles. By adapting brand communication to their audience, brands can truly engage with their customers and build relationships that will make them memorable and significantly increasing their marketing return on investment. Our digital data-driven marketing strategies guide our clients into competitive market position.

Factors influencing consumer decision

Marketing campaigns
Economic conditions
Personal preferences
Group influence
Purchasing power
0 %
Of companies fail when entering new markets.

One primary cause is the failure to properly execute market research, which leads to faulty decision making. At Marketable Strategies, we collect and analyse the relevant data to design reliable digital data-based marketing strategies that will support your organisation as it seeks to increase market share or undertake a successful market entry.

DIGITAL DATA-BASED MARKETING STRATEGIES TO BUILD A RELATIONSHIP WITH YOUR AUDIENCE

Marketers have been collecting and using data for decades. However, in the last five years, the amount and variety of data has dramatically increased.

 

Data is no longer scarce and difficult to collect, but the amount and diversity of what is needed to process has become too large to be managed effectively by in-house teams, therefore making it increasingly difficult to compete with large corporations and their resources in regard to marketing activities. This is why a powerful, customised data-based marketing strategy is an essential tool to have at your company’s disposal, to help it achieve success. By collecting and analysing the right data, we give you powerful insights about how to communicate with your target audience and how your competitors are operating.

OUR PROCESS

RESEARCH

Target audience profiling and competition analysis are the basis of every successful digital marketing strategy.

ANALYSIS

Analysing data collected about a target audience and your competitors is key to design a strategy.

STRATEGY

Our marketing consultants have been working on hundred of projects, delivering High ROI marketing strategy in Australia and abroad.

BESKPOKE DATA-BASED MARKETING STRATEGIES FOR DIFFERENT MARKETS

MARKETING STRATEGIES FOR THE AUSTRALIAN MARKET

Data-driven marketing optimises brand communication based on customer profiling. This information is necessary to develop a strong bespoke marketing strategy to achieve the highest return on investment possible.

MARKETING STRATEGIES FOR FOREIGN MARKETS

Acculturation is an aspect of brand communication that should be thoroughly researched before entering a foreign market. We help brands build meaningful relationships between people and brands across cultures and languages.

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GET TO KNOW US

Marketable Strategies is a leading strategic creative agency that builds meaningful relationships between people and brands across different demographics, cultures, traditions, and languages.

Our digital marketing consultants have collaborated with, and managed, businesses across four continents and in a wide range of industries.

Our goal is to provide our clients insightful data about their target audience and competitors.

MARKETABLE STRATEGIES INSIGHTS