The influence of culture in export marketing

export marketing

The brand-centric marketing era is over. The digitalisation of marketing has considerably grown, and in the last 2 years the internet has become an extremely difficult place to compete. Brands that don’t evolve and adapt quickly to this new era of communication will not survive. In the last five years, to be able to succeed […]

The urgency of adopting new data based marketing strategies

data-based-marketing-strategies

FAST PACED TECHNOLOGIES FOR MARKETING STRATEGIES Marketers have been collecting and processing data for decades. But in recent years something new has happened; the amount and variety of data has increased dramatically. Data is no longer scarce or difficult to collect, and used in most digital marketing strategies. This trend has increased the level of […]